When I say, “Apparatjik,” you say, “Gesundheit”. Why? Because no doubt you, like me, had not even heard of these guys until today. Apparatjik are an electro band from Europe that describes their music as, no joke, “combat-disco”. Oh how I wish I was making this up. Anyways, for the band’s latest art-exhibition-cum-live-show Smart – yes, the same one that makes those piddling little city cars – took one of their ForTwo EV’s and covered it with a mosaic of mirrors.
I guess it must be artsy or something. As Michael Fischer, a spokesperson for Smart and someone who probably understands Appartjik about as well as you or I, explains:
“It’s not their approach to deliver a perfect piece of art or a perfect piece of music. It’s a very conceptual project. It’s not like a regular band. They play in a cube.”
Okay, then. What is interesting is the band features Guy Berryman, Coldplay’s bassist and a-ha’s (remember a-ha?) guitarist / keyboardist Magne Furuholmen. Fischer continues:
“The band came up with the idea of doing the movie with the car. They are all eco-conscious. Magne was driving an electric car 20 years ago in Norway.”
The car features in a music video short film as part of the pseudo-band’s “Apparatjik Light Space Modulator” display at the Neue Nationalgalerie in Berlin. It’s intended as a tribute to German architect Mies van der Rohe, who was responsible not only for the gallery itself but also for New York’s Seagram Building, among others.
The actual car will be on display at Berlin’s Soho House Hotel, along with a live stream of the band’s exhibit until March 27th of this year. Check out our gallery of the car and Smart’s ElectriCITY video featuring Apparatjik’s music below, and leave a comment if you wish.
By Tristan Hankins
Source: Smart via NYT
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